This Does Not Work on LinkedIn Anymore? Here’s How to Fix It

5 overused things and how to go around them.

Ivona Hirschi
7 min readAug 7, 2023
Photo by Ron Lach

930 million members. 200 countries worldwide.

Meet 134.5 million users daily. That’s a huge audience for content creators and business people.

LinkedIn has its preferences and does not promote everything posted on the platform. Quality matters. And so it happens that stats fluctuate, and people who used to have 300,000 views now have less than 1,000.

Cheap and repetitive strategies won’t work anymore. Authenticity beats numbers and stock images.

1. Stock photos, quotes, and memes

Go to LinkedIn. What do you see?

Stock images, perfect company presentations, or memes.

Screenshots from LinkedIn

Social media, such as LinkedIn is a scroll-stop-scroll experience. So, if you want to catch people’s attention, use some easy visuals to make people stop and read more.

You may skip perfect company presentations and stock images because they seem like advertisements. You can catch yourself reading big quotes but not…

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